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About Leifheit

The Concept

Leifheit strives to make life more easy and convenient for people with smart product solutions. They want to be the leading expert in this. A vision for tomorrow that they are already putting into practice today.

This vision has made Leifheit Group the leading providers of household products in Europe for over 50 years.


The Products

The Leifheit Group Brand Business distributes products under the well-known brands Leifheit and Soehnle. These brand products are characterised by high-quality workmanship and high degree of consumer benefits.

They focus on the core competences in the categories of cleaning, laundry care, kitchen goods and wellbeing.

The Leifheit brand offers clever solutions to make household tasks easier, regardless of whether this involves drying laundry, ironing, cleaning or working in the kitchen: meaningful, well-conceived high quality products, which work effectively. With their modern, timeless design, the practical ‘helpers’ by Leifheit fit perfectly into every household.

For over 140 years, the Soehnle brand and its scales have represented excellent quality and reliability, high operating convenience, and outstanding, pioneering design. It is also internationally successful, having sold more than 200 million scales.  Soehnle is firmly established as one of the leading brands in household and bathroom scales.

Leifheit and Soehnle Brands are known for:

› High-quality brand products
  with a high degree of
  consumer benefit, mid to
  upper price segment
› Systematic processes for
  innovation and market
  launch processes
› Consistent brand
› Distribution in
  international markets.


The Company

Leifheit positions itself with a strong focus on consumers and retail customers, clear brand positioning, and clear positioning of the categories and products that contribute to their success.  They combine this position with their deep understanding of the relevant sales markets and the right way to access them.

As Leifheit continues to develop, they will bundle their efforts and resources in the following:
  • Consistent focus will be on the needs and buying behavior of the consumer
  • Continue to expand on our abilities and implement innovative solutions – both with regard to consumers and with regard to retail customers and dealers
  • Continue to offer exceptional product quality
  • Hone a streamlined, flexible value chain for retailers, dealers, and consumers

The basis for their success remains their employees and their dedication to provide extraordinary commitment every day.

The Leifheit Group employs around 1,000 employees. The registered offices and administration of the company are located in Nassau/Lahn. From there, they ship products to more than 80 countries worldwide. They have more than 15 sites and branch offices, including five logistics and production sites in Germany, France and the Czech Republic. Their main sales markets are in the regions of Central and Eastern Europe, followed by the United States and Asia.

They are a listed public limited company under German law since 1984. Leifheit AG shares have been approved for the Prime Standard on the Frankfurt Stock Exchange.